Friday, July 10, 2009

Useless

Let's get to it,

Nobody likes the adds that pop up on youtube it the middle of your video. They suck. They're about as meaningful as the darts page on the BBC website (I'm serious it's really there). There are much more effective ways advertising on videos, that don't aggravate the watcher. Take Hulu for example.

They put the ad at the beginning of the video, so you can't even start watching it until it goes away. This too is a bit annoying, but it doesn't interrupt my video, so it's better.

What advertisers need to understand is that people won't be influenced in a positive way by this sort of advertising. I am a huge baseball fan, but the advertising on Hulu made me not even want to watch the All-Star game. What they really need to do is put the ads at the end of the video. Not the lame pop up ones, that just sit there like a stale gumdrop, but the video ads. That way people listen to your ads, and can't be distracted by the cover flow of related videos.

These things have caused so much of my time to be wasted, while I could be watching important business videos on youtube... like this one(Ouch).

Sincerely,
Lucas Biespiel

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